Small businesses should adopt a more nuanced understanding of their customers, informed by behavioral insights and grounded in real-world observations.

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As digital marketing continues to evolve, understanding the power of "dark" social becomes crucial for marketers seeking to tap into the hidden currents of online conversations and drive meaningful engagement with their audiences.

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Marketing during a recession can increase brand awareness, visibility, reach, and engagement. But only when you have someone with advanced marketing experience.

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How do you convert a marketing skeptic into a supportive advocate? By showing them you know what you're doing.

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The abuse of user tracking has not only resulted in less effective marketing. It threatens to jeopardize the entire marketing industry.

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Marketers need to restore creativity to the forefront of business success, while ensuring that something that may appear to be brave is actually low risk and ultimately effective.

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Managers look for easy consensus, instead of looking to build a corporate culture of trust able to support vigorous debate.

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Some of the more common mistakes we see in the presentation and marketing of e-commerce sites.

You've been reading Why Your eCommerce Site Isn’t Generating Sales on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha.
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Today's truly effective Marketing Department needs to expand into previously-restricted departmental silos such as sales, support, and even finance.

You've been reading Marketing Isn’t (Just) About Marketing Any More on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha.
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The structural and behavioral changes brought about by COVID-19 means marketing has never been more important than today.

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RFPs are an ineffective way to find a marketing agency partner for your business.

You've been reading Why RFPs Don’t Work When Selecting A Marketing Agency on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha.
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